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hremon716
Feb 22, 2022
In Self Help Forum
change in the keywords and the topics covered, inevitably invaded by communications on the Covid-19; subject lines in inboxes took on an increasingly empathetic tone and the keywords “Coronavirus”, “Covid”, “pandemic” and “lockdown” proliferated. Analyzing all mass mailings sent during 2020, MailUp recorded a spike in communications containing these keywords in the subject line which was highest in March, around 9% of the total volume of emails sent. ; less attention to segmentation and deliverability. As volumes soared, in the early stages of the pandemic, deliverability and segmentation best practices were often overlooked, with a consequent increase in the risks of cyber scams such as phishing: inexperienced companies that were forced to resort to online activities necessarily tried to send their communications to dormant, untested and poorly constructed databases without first obtaining authentication systems, while the most experienced companies neglected normal practices of segmentation and of deliverability, sending communications relating to the increase in opens, due to a greater propensity of users to read communications relating to the pandemic, registering a 30% higher open rate than traditional emails. Among MailUp customers, the open rate of emergency-related mailings doubled compared to the average communication and the click-through rate E-Commerce Photo Editing Service increased by +73%. As the crisis progressed, companies sent fewer emergency communications and began to shift their strategies to meet the changing needs of their audiences and adapt to the new normal. Six months into the pandemic, the characteristics of post-lockdown marketing were: engagement and open rates are back to pre-pandemic levels; although the number of emails relating to the crisis multiplied at first, they then reduced to a minimum value, then they stabilized , following the evolution of the crisis; although no longer reaching the peaks of the first weeks of the emergency, mail volumes during these months remained at higher levels than in the pre-Covid period; since the beginning of the pandemic until today, web traffic has increased by 25% , remaining constant summer and winter. On the SMS Marketing side, companies have devoted a large part of their budgets (about 46%) to activities on social and mobile networks, which is about double compared to before the pandemic, rediscovering the enormous potential of this channel and its usefulness. in times of emergency. The new needs of consumers and businesses: a (probable) irreversible scenario Digitization, improving the online customer experience, and inbound sales strategies are all phenomena that existed before the pandemic,
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hremon716
Feb 22, 2022
In Self Help Forum
Also for this new year, MailUp's work plan will be oriented towards supporting SMEs, with particular attention to the e-commerce segment . Indeed, having an online shopping platform has proven to be fundamental during confinement and in this new normal, it will be a necessary tool that companies in the Retail sector will not be able to do without. In the current scenario, there are many tools that can come to the rescue of businesses and help them set up an e-commerce site without having any special skills: from WooCommerce e-commerce plugin for WordPress to Shopify , businesses have no more excuses to postpone what is now a mandatory choice today. In addition, the possibility of integrating these tools with the MailUp platforms an additional help for companies seeking to create multi-channel sales and marketing strategies that work in synergy. “ Unsurprisingly, over the past year we have seen exponential growth in these tools: just in the period from April to June 2020, Shopify recorded double profits compared to the same quarter of 2019. The number of stores created on the platform increased by 71% and in the third quarter the company grew by 96% compared to the previous year, ” said Tomas Mari, head of solution management and operations at MailUp. “ Woo Commerce , meanwhile, currently has 1.5 million online stores and 27% e-commerce market share. Among the same MailUp customers who joined in the last quarter of 2020, 34% use a WordPress platform and 37% of them also use the Woo Commerce plugin . " " MailUp's objective for 2021 will be precisely to work in synergy with Italian Image Masking Service companies and to provide technology, advice, operating support, and our training resources to help all these small and medium-sized companies forced to adapt to unexpected changes, for which they were completely unprepared ,” concluded general manager Luca Azzali . The digital race for SMEs The pandemic has turned the email marketing channel into an urgent and necessary channel, which until now had been overlooked by some small businesses. In the new normal introduced by the emergency, traditional massive approaches and strategies must be abandoned: if the goal is to reach the new audience, the use of more direct, personalized and digital communications such as e-mail is imperative. " One of the first effects that we have seen since the start of the lockdown has been the increase in platform activation requests by all these SMEs who had serious difficulties in approaching the digital world, which they had explored relatively little. and they didn't know ," said Davide. Castioni, director of sales and operations of MailUp . If the goal is to overcome the crisis and continue to be present in the market, companies must begin to adapt and react, using tools, technologies and platforms that can help them to enter the market. the digital world and define effective communication. strategy for the historic crisis we are experiencing.
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hremon716
Feb 22, 2022
In Self Help Forum
Title tags tell users and search engines what the webpage is about and indicate the relevance of a particular webpage to a user's query . Having and optimizing them on a landing page is an SEO essential because of their effect on page positioning. In an email, on the other hand, inserting a hierarchy of titles and contents allows your messages to adapt to web accessibility standards , making them easier to read . Email accessibility means email design that ensures full use of the message and all of its content to all recipients. These include people with disabilities (eg blindness) or those who use assistive technologies (eg screen readers). Therefore, to be accessible, a message must comply with a set of guidelines (the Web Content Accessibility Guidelines – WCAG ) to be followed by all web content developers. These guidelines are constantly updated and include heading tags to organize the text and make it usable by as many users as possible. Letter spacing for your content E-Commerce Photo Editing Service design Beyond automatic title tags, BEE has been enhanced with another feature to optimize your content design. Freely use the new letter spacing on your titles, text blocks, and buttons for greater flexibility when designing emails and landing pages. Use this feature by simply clicking on the text content you want to edit. Then increase the character spacing, as in the following example: spacing-BEE Like title tags, this feature also affects the accessibility of emails and landing pages, as it allows for more readable textual content. The second benefit of letter spacing is a design that is more consistent and compatible with a brand's typographic guidelines. From theory to practice As usual, we invite you to test the innovations of the BEE editor and the MailUp platform live. We wish you even more creative and effective emails and landing pages with the latest features.
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