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Omar Faruk
Jun 30, 2022
In Self Help Forum
Directly target specific consumer groups that meet specific characteristics so that everyone who meets them can see your ad. Example: "I sell high-priced luxury cars, so I only show ads to people with the top 10% of household income." Audience exclusion Indirectly target your audience by minimizing the reach of your ad units by excluding and / or blocking consumers based on specific characteristics. Example: "We are excluding homeowners, so we will not serve rental ads for apartments." (Warning, a small rant is about to occur.) No, it's not ideal for your business or really anyone. But we are working during / during the ghost mannequin effect service recession. Therefore, as in 2007-2009, marketers need to think outside the box. Otherwise, your business isn't around for the next recession. Now let's get back to the topic at hand. How do you use these targets and exclusions to tighten your belt? advertisement Continue reading below Audience targeting This is not rocket science. More importantly, it doesn't have to apply to the entire account, only high (possibly medium) initiatives in the goal-achieving process. Especially in searches, the more specific the query (often from mid-tail search to long-tail search) and the more qualified it is, the more likely it is to convert. However, they are often small in number and in between (it's terrible to investigate in terms of feeding on the top of the funnel). Therefore, audience targeting is a huge need for keywords. If you don't, you're already spending a limited budget on everyone (not ideal). The simplest form of audience targeting is retargeting. Cart abandoners are the most hanging fruits. It's easy to set up and deploy. (I greatly support it through Google Analytics.): How to Remove Unqualified Audiences from PPC Campaigns It ’s very easy, and you can do a caveman. However, if you're getting these queries from the top of your funnel queries, keep in mind that you're already underqualified from the beginning. advertisement Continue reading below If you want to continue this method, add a few more layers to further qualify them, as follows: age. Household income. Or on-site actions such as "added 3 or more items to the cart". To pretend to be audience targeting and reach a wider audience and prospects, you're heavily focused on your market audience. Often, ad groups / campaigns separate market audiences in
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