Apr 11, 2022
In Self Help Forum
The unicorn company with a listed market value of 28.8 billion US dollars—Pinduoduo has been born in the buy-to-let market. Such a counter-attack reminds Alibaba and that the buy-to-let market is releasing a blue ocean signal. Battleground. Neither Alibaba nor is willing to give up this market. The most obvious change is that in the past, the shopping business, which was only used as a single column on Taobao and was split up and became an independent app. and Aliqi entered the game strongly and competed for the sinking market. Pinduoduo's 1st anniversary of listing: the distance is far away, and the competition is close When the market is generally considered telemarketing list to be saturated, and the two giants Ali and are leading the way, Pinduoduo leads users outside the Fifth Ring Road to enter the e-commerce market by relying on the buy-in model, low-price strategy, and WeChat ecology. The sinking market has begun to be valued by giants, and Alibaba and JD have made their own efforts. Ali first launched a Taobao special edition that also matched Pinduoduo, but this product did not arouse market buzz. In March of this year, Ali officially merged Juhuasuan with Tiantianda and Taobao, which is regarded as a key action of Ali to attack the sinking market. The newly reorganized "Xinjuhuasuan" also handed in a good-looking report card. The data disclosed by Juhuasuan is that during the 618 promotion period, the number of UVs (independent visitors) of Juhuasuan increased by telemarketing list more than 215% year-on-year, making it the only user in the market. Mainstream e-commerce platforms with year-on-year traffic growth of more than 50%. At the same time, Juhuasuan has also brought 49% of Tmall’s purchase users in the sinking market, becoming a key engine for Tmall’s growth. On July 23, Juhuasuan started a new round of market offensive. Previously, Pinduoduo subsidized users out of their own pockets and sold Apple mobile phones at the lowest price in the market, hoping to reverse the public's stereotype of "copycat products". Juhuasuan opened the lowest price in the market lower than Pinduoduo, and bought the iPhone XR mobile phone at 3,999.